The Ipod “Dies”…

…the iPhone thrives-a look at Apple’s quarterly
recession? How to write this? If you look at Apple’s quarterly figures, the word global economic crisis has almost blown away. Apple was once again a record quarter written-well remembered without Christmas has played a role. I do not want to throw now with non-perceptive percentages around me, rather me are facts, which look as follows: 2.6 million Macs, 10.2 million iPods, 5.2 million iPhones. This is the proof of Apple’s success that it can deliver grandiose numbers without Steve Jobs and that people are happy to spend money on good things even in the economic crisis…


Apple has, for the first time, sold more iPhones than Nokia’s high-end smartphones -Series has sold-thus degrades Apple all other smartphone manufacturers again. However, the whole success story at Apple has a small catch, because the success at Apple eats their own children and it is assumed that the iPod in the form as we have learned in and appreciate has not been offered for a long time. Why?

The iPod touch-the Apple for whatever reason directly does not count directly to the iPod series-has been sold 130 percent more, while the classic iPod sales decreased by 7 percent. In the times of the global economic crisis, this is certainly normal for many companies, but not for Apple. The iPod touch costs in the smallest version almost 200 euros, the cheapest iPod with display costs 140 euros, the shuffle 70 euros. The tendency is therefore to buy a more expensive device with less memory and more features than a cheaper device with more storage space and fewer features, according to electronicsencyclopedia.com. This means that if the iPod touch is far more frequently asked for in the third iteration (because, as expected, more features and more memory space are offered at the same or lower price)-the classic iPod loses more and more and the bottom line is in A few years completely disappear. And so-almost 10 years after the world premiere-the iPod as we know it, a piece of history, is successfully overtaken by the more successful successor products.

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