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Canada Mass Media

Canada's media landscape is characterized by due to a high concentration of ownership, bilingualism and a very high use of the internet and mobile broadband. Freedom of speech and freedom of expression are guaranteed according to the Constitution.

In fact, a handful of media groups control the entire market, not only in terms of production, but also distribution of TV, radio and the Internet. Although they only operate in the country, two of the world's 30 largest media companies are Canadian in terms of turnover, Rogers Communications and Shaw Communications (2013). Both are family owned and founded in the mid-1960s.

The Canadian Press (French La Pressse Canadienne), founded in 1917, is the country's largest news agency. It was initially run as a non-profit cooperative owned by customers, but since 2010 it is owned by three of the country's largest newspaper groups.

Internet and mobile telephony

Canada Mass MediaCanadians are at the top of the world when it comes to using the Internet, especially in social media. In 2013, for example, more than half of the population was active on Facebook. The most visited pages on the internet were Google, Facebook and YouTube. Especially for Canada, no traditional domestic media company is on the top-30 list. The main reason is that almost 80% of daily newspapers pay for their content on the internet through different types of paywalls.

3G coverage is very good and reaches almost 100% of households. There are about ten operators, three of which cover the entire country. The largest is Rogers Communications with just over a third of the market.

TV and radio

The first radio broadcasts were started in 1922 under private auspices. In 1936, the state-run public service company Canadian Broadcasting Corporation (CBC), now tax and advertising funded, was formed, which was also given responsibility for allocating radio frequencies to private operators. The company's French-language operations can be found in the subsidiary Radio-Canada.

In 1952, the CBC started the first television broadcasts, but Canadians close enough to the US border had been able to watch American TV ever since the late 1940s. To counteract the strong cultural influence of the United States among the population, Canada introduced a system where the content of radio and television broadcasts must to some extent be created in Canada, or by Canadians. This also applies to music. The minimum percentage varies from 30 to 60%, depending on the type of program and type of license and is regulated by the State Canadian Radio-Television and Telecommunications Commission (CRTC, founded 1968). The commercial English-language ether media has in many cases found it difficult to meet these requirements, while the French-language channels have not had the same problem.

In 2013, there were just over 1,200 radio stations, of which about 250 were broadcast in French. 70% of the radio stations were commercial and were part of one of the major media groups. Public service company CBC which broadcasts in English, French and a number of minority languages ​​had less than 13% of the total listening.

Although Canada was late compared to the United States with the launch of TV, the country has been at the forefront in terms of distribution, especially via cable TV that was introduced as early as 1952. After the year 2000, distribution via satellite and IPTV has gained ground. In 2013, the residents were able to choose over 700 domestic channels, of which about 100 were French-speaking. State CBC and Radio-Canada have about 30 channels and broadcast almost exclusively Canadian productions.

Daily press and magazine

Canadians are a newspaper-reading people, almost 8 out of 10 read a printed newspaper every day, but the proportion decreases as more and more people switch to digital platforms. Paid newspaper editions have decreased by a fifth since 2000, but the magazines' overall edition has nevertheless increased due to the advent of free newspapers. In 2012, a total of 134 daily newspapers' circulation per day was just over 6 million copies, of which 29 free newspapers accounted for just over 1.8 million copies.

The majority of newspapers operate in a regional or local market. The country has only two national newspapers, the politically independent The Globe and Mail, founded in 1844, and the conservative National Post, founded in 1998, both with editorial offices in Toronto. The Globe and Mail is the country's second largest daily newspaper with a circulation of just over 300,000 items. (2012).

Canada's largest daily newspaper is the liberal Toronto Star, founded in 1892 and with a circulation of just under 360,000 copies. (2012). The third largest paid newspaper is the French-language Le Journal de Montréal, founded in 1964. The magazine, which was created with English sensational tabloids as a model, has no editorial page but often has a Quebec nationalist perspective on the news site. Le Journal de Montréal is owned by Québecor, the country's largest newspaper group.

Since 2000, some 30 free magazines have been started in Canada. First was Metro Toronto, which is part of the Swedish Stenbecks sphere and in 2013, Metro appeared in eleven cities. In 2003, Metro got competition of 24 hours / 24 heures, owned by Québecor and published in six different cities. Metro Toronto and 24 Hours Toronto have editions of 250,000-290,000.

Canada has a rich flora of magazines and magazines and several of them are made in editions in both major languages. The biggest is Chatelaine, published by Rogers Communications, a lifestyle magazine with female target groups that is published in both languages ​​and has a combined edition of almost 711,000 items. (2013). Rogers also publishes the country's leading news magazine, Maclean's, founded in 1911, and its French-language sister magazine L'actualité. Edition: 313,000 and 154,000, respectively. (2013).

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