Miscellany: Android

Rising market
significance:facts, figures and data Admob provides us with figures, data and facts again.This information is, as always, somewhat more US-centered, but show quite an interesting direction of the march, which is worthwhile to look deeper. Of course it must also be mentioned at this point that Admob has been bought by Google (a cartel permission is still pending) and the Google is the driver behind Android. In the current report on the use of mobile devices Admob analyzes the data traffic of Android within the network of Admob. Overall, Admob recorded in March 2010 34 different Android models from a total of 12 manufacturers. Compared to the September report, there are now no more than two, but a total of 11 devices responsible for 96 per cent of data trafficking.
If the guys are downgraded to the Android versions, Android 1.5 is responsible for 38 percent of the traffic, Android 2.x for 35 percent of the traffic, and Android 1.6 for 26 percent of the traffic. Motorola and HTC are the leading manufacturers of Android devices in terms of traffic – here each 44 percent (Motorola) and 43 percent (HTC) speak a clear language.

The Motorola Droid (comparable to the Motorola Milestone here) is responsible for 32 percent of the traffic; the Google Nexus One (which is sold in the US since the beginning of the year), however, only for 2 percent of the data traffic. This is not surprising, considering the pure sales figures of the Nexus One once again. The full report can be viewed here (PDF).

At this point, however, Admob not only provides us with further desolate numbers of voices, but also a further, quite interesting approach. For the first time the assembled Android devices provided for more traffic in the US than the iPhones-46 percent market share on the side of Android compared to 39 percent for the iPhone. On a global basis, the iPhone is still off, here are 46 percent on the counter compared to 25 percent to Android.

And another really interesting event is to report on Android. The number of apps has risen for the first time over 50,000. The monthly growth rate in the Android volume is accelerating ever further, in December 2009 only 4,000 apps were discontinued, so in the past months already more than 8,000 apps. Even if Apple’s App Store is not directly in sight (here are more than 200,000 apps to be found), the growth rate is quite impressive and it is probably only a matter of time until the Android Market Apples App store catch up or übrholt.However, this growth does not really solve the real problem of the Android volume: the poor navigability in the shop itself and the confusion.

Apple is certainly not synonymous here the great model, but after all, all apps are already represented on the Internet (including link to iTunes) and thus easier to find. So Google has to work on this problem, let’s see what Google brings to the market at the large I/O Developer Conference mid-May – except for free Motorola Droid or Nexus One devices for the participants.

Let’s get to the last, sad point, in our Android mixed-media article. At this point I have the problem already times torn and once again shows that Google simply “old” devices do not really support. “Alt” is set in quotation marks because it is about the Google Nexus One. At the beginning of the year, the presentation of the Google Nexus One, which is in the US not only at T-Mobile, but also at Verizon to get. Well, now Verizon has withdrawn the announcement from Google Nexus One to buy the HTC Incredible instead, the improved version of the Google Nexus One and HTC Desire. Of course it is the right right of every network operator to determine which devices to sell, but even Google gives its customers therecommendation to buy the new HTC Incredible at Verizon.

Here again it becomes clear that Google with Android would have only a high market share (as already happened-see above) and is not an enthusiastic fan in the support of old devices. This is really a pity and that spoils me the joy of the HTC Desire and other Android devices lasting, because I know that these are already quickly be overtaken by new devices.