Google Announces Changes to Improve Search on Mobile Devices

The Google announced this week an update on its search engine that promises to leave the results display a little more organized when the search is made ​​on mobile devices. The idea is to allow the user to easily understand the structure of a site before actually visiting it.


Therefore, the company is changing the way the addresses are shown in the results. The browser displays the URL below the page title, but with the update, show a hierarchy of links makes clear in which section that content is.

The company also explained that the results will show the actual names of websites instead of domain names, as happened in some cases.

Individually, these are minor changes. But the truth is that they are part of the plan mobile-friendly of Google: from April 21, the search engine will display the results of priority sites that are optimized for mobile devices.

This means that pages that do not have responsive layout or have inadequate information for small screens, for example, will take up pretty bad positions in searches.

What is the reason for such a drastic decision? Look, if mobile searches no longer outweigh the research on PCs, are about to overcome, so we’re not talking about any “bar forçação” by Google.

Let us agree: it does not take human behavior expert to realize that mobile networks and smartphones have changed the way we use the internet. Even devices with simple hardware can handle tasks that, until recently, required laptops or desktops (my mother, for example, almost no longer turn on the PC after it won a smartphone).

If you have a blog or any other site, you can quickly know if the address is mobile-friendly this Google page. If the result is negative, do not panic (yet): This link provides guidanceon basic necessary changes.

It should be stressed that the new way of displaying links in the results initially goes for Google in English, but the changes planned for the day 21 will have global impact.