David Beckham for Armani Underwear

Emporio Armani launches its first collection of lingerie in the United States. To enter the North American market, the Italian House has signed nothing more and nothing less than a David Beckham, that he will star in the advertising campaign carried out by photographers Mert Alas and Marcus Piggot (another safe bet).

I imagine that the Italians thought that if his underwear line made an entry to the American continent half of triumphal than the British footballer, now they were satisfied. Because it leaves no surprise that they have chosen a newcomer such as David Beckham, unless they want to take advantage of admiration and expectations still awake installation in Los Angeles.

David Beckham is a handsome, athletic and elegant, married man with one of the women most fashion and notorious that they currently inhabit our planet. However, it is the perfect candidate to be the image of a fashion firm. In addition, the former madridista has collaborated before with Armani, when in 2002 designed the costumes for the British football team.

The Underwear of Diesel

After several years with proposals for Diesel underwear exposed discreetly in the Italian brand stores, Renzo Rosso It launches to the Interior of the human body, the line Diesel Undewear from Extrareference.

They have been four years of work, but the success, from my point of view is guaranteed. Diesel clothing, especially her jeans are adored and irresistible for many and lingerie firm has all the elements needed to be the “must have” of the season. Sexy, daring and very suggestive, so this design lingerie.

As it could not be otherwise, the always-innovative Mr. Diesel (Renzo Rosso) organized a reality show online Department whereby two spicy girls enticing a guy to do mischief showing all the Diesel underwear. Isn’t it fantastic?

The result if that was it. More than 100,000 visitors to the official website of this brand that as always is a pioneer in almost everything.