Hardly was the “shot on iPhone 6” campaign at the Cannes Lions International Festival of creativity honored with the most prestigious prize of the advertising industry, Apple continues again the series with two new videos.
Apple apparently slowly like it: the manufacturer shows in the two latest videos of his “World Gallery” again slow-motion shots of the iPhone 6 camera. In the first a lady in a picturesque setting in pale light is to see how she standing pokes around on a boat with the corresponding paddle in the water. The second clip is held in contrast to grayscale and shows a BMX athlete at one “tail whip ‘-the absence of a visible bottom makes the trick even more spectacular. Both videos without Apple’s otherwise usual note on additional AIDS, were so obviously only with the iPhone 6 camera and the preloaded apps by iOS realized 8.
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The two clips highlight number 12 and 13 in the of Apple’s of corner of the video world gallery. They are only on the corresponding U.S. Web site to find up-to-date. Here a few days and lagging German homepage results now after all the four new videos of the last Gallery Update.
Besides the now 13 videos the world gallery contains also many photos, the Apple uses for large billboard advertising under the slogan “Shot on iPhone 6” – or in this country, “photographed with the iPhone 6”. This advertising campaign was awarded at the Cannes Lions International Festival of creativity the main prize in the category of “Outdoor” – the lion of Cannes is something like the Oscar of the advertising industry.