Apple and the World Wildlife Fund in the Struggle for sustainable Forests

California-based Apple goes together with the World Wildlife Fund to save and ensure forests in order to make them sustainable.

Apple initiates a partnership with the World Wide Fund for nature, also known as the WWF, to protect and create new forests, which is sustainable and which will be used to deliver the paper to the wrapping of the products.

The project involves up to 400,000 hectares of forest will be protected in an attempt to protect the environment by maintaining the required amount of forest compared to how much that felled.

China is the world’s largest importer of wood, and therefore takes the Director of WWF, that it is necessary for China to increase its own production-and it will Apple make an effort of properly.

In a press release telling Apple’s vice President of environmental initiatives, Lisa Jackson:
“Forests, such as energy, can be renewable energy resources. We think that we can run on natural replaceable resources and ensure that we protect and create-as much sustainable working forests as needed to produce the glossy paper that is in our product packaging. This is an important step toward the goal, and our commitment to leave the world better than we found it. “

This is the latest venture of Apple’s strategy to use renewable energy in China. A solar panel park on 20 megawatts are already built in Sichuan province in China, which generates more energy than Apple uses in all shops and offices in China.

The American giant does not stop here. Tim Cook, Apple’s Director, tells that you are ready to start looking towards reducing CO2 emissions from the production of products.

“This will not happen overnight-it will actually take years – but it’s important work that is necessary, and Apple is in a unique position to take the initiative towards this ambitious goal,” tells Tim Cook.

And with an Apple data center on the way to Denmark, powered by renewable energy, stresses Apple its determination to make a difference for the environment.