When we talk about Android and its role in the different markets we do always thinking in Europe and United States, clear benchmarks of Western culture and two regions where the majority of the population have a smartphone is the most normal thing in the world. However at this time we are going to move away a little and we’ll talk of a singular but very interesting case: Kenya.
According to data from the Chinese manufacturer Huawei have been sold through the operator Safaricom more than 350,000 units of the Huawei IDEOS, a phone that is worth $80, about 55 euros to change. Sales impressive if we consider that the income per capita of the country is 857 dollars per year and 40% of the population lives on less than two dollars a day.
What Android and not another operating system?
In this context it is interesting to analyze why it has triumphed Android, and more specifically the Huawei IDEOS, not other systems such as iOS, RIM and Symbian. The answer is simple: Android is very versatile and their flexibility goes far beyond the operating system itself and the best example of this is the terminal which has made Huawei.
The Chinese manufacturer has created a mobile not thinking much on the whims of users if not thinking of purchasing power of them and created a cheap, mobile with a modest hardware but more than sufficient for the needs of this population.
Obviously the Huawei IDEOS It is not a technological wonder: a 2.8 inch screen, a camera 3.2 megapixel, 256 MB RAM and about six hours of battery for talking on the phone. Being this last its Achilles heel good part of the population It does not have the opportunity to charge the phone so easily how for example can we.
Android in Kenya, specific applications for specific needs
Agree, Android has triumphed in Kenya because Huawei has managed to sell 350,000 terminals at a price of $80. However, that is only part of the success of the operating system in Africa. The other leg of this triumph is the adaptation of Android to the local needs of the population through applications.
Although you can download hundreds of thousands of applications with the ease of distribution in the Android Market, not everything is going to be problems with malware, developers can create and distribute applications to very specific needs. Here are some examples.
M-Farm is an application that allows farmers announce the prices of their products and users can buy together. In addition, it allows a base geolocation of all farmers who are part of the network of M-Farm.
Another interesting case is that of MEDKenya, an application that provides medical information about treatments, symptoms, medications, etc. Something that here may seem silly but in Kenya is very helpful because not everyone can access this medical information in a simple way.
Android in Kenya, an example of how useful that can be a smartphone
Obviously smartphones will not solve each and every one of the problems of the population in Kenya. However if you they can become very useful communication and information tools It will help Kenyans to do its job more efficiently and with more information that can be normally accessed.
It is interesting to see how Android can bring small solutions to very specific problems and very specific situations. We will see how it evolves the case of Kenya and if the growth of Android in the African country is no coincidence and just really making notable contributions to the community.